A popularity contest is a situation in which people are trying to gain favor or support from others by doing things that they think will make them more liked, rather than based on their true qualities or abilities. It's an attempt to win over others through superficial means such as charm, appearance, or flattery, rather than by demonstrating genuine skills or values. In a popularity contest, the goal is not so much to be truly liked or respected, but simply to be seen as likable or popular by as many people as possible.